Affordable

Another important point to us is that our software is affordable. We're well aware that some of our competitors charge more than us. That's fine and there are always some customers who need Computer Telephony software (for legal or other reasons) and are prepared to pay a premium. But for the majority of people, we find that they only have a certain limit to how much time and money they are prepared to spend. Generally, people expect software to be simple and reliable and at a price that makes sense.

One of the biggest things that can increase cost is "manpower" and from the beginning we designed our software to reduce the amount of time that we and our partners need to spend installing and configuring it. The solution is all about volume. The more you sell, the more efficient you become and the software becomes more reliable if you listen to the feedback. And if you become more efficient and more reliable then you sell more. It's a great cycle.

For Developers

We are software developers too. Yes, we are nerds or geeks or whatever else you want to call us, but we understand software and what developers want. Developers are always being exposed to new technologies and they need to be able to grasp and understand it quickly. So we have made several import things to help them get up and running quickly:

• Sample projects Good samples help developers see "best practice" and they can adapt them for their own use.
• Multi-level APIs Some developers need low level control. Some want speed of development. We have multiple APIs for different purposes, but they can all be used simultaneous and the internal Ids and values are portable between the APIs.
• Multiple languages and environments We have a range of technologies for different developers and situations.
• Demonstration mode Sometimes it's not practical to test with a real telephone system so we provide a working demonstration mode to simulate real-world situations.

For Service Providers

We like working for service providers.

You know your platform well, but customers are asking you to provide integration to a range of CRMs and business applications. You've offered some options for them to integrate to your platform. You may even have a public API, but your customers don't really want to have to write and support an integration. It's tough. That's where we come in. We're good at telephony-oriented CRM integrations. We strike a good balance between providing enough "integration" to be useful and being affordable. We understand that you want to rent your solutions, and we can work within that framework. We can offer you CRM integration only, or a full UC platform.

• Runs on your hardware
• Rental options
• Low cost of entry
• Many existing integrations
• Support for many vertical market applications
• Software and help available in multiple languages
• Service level agreement
• Good support response times

Apprenticeships

We have set up a dedicated Computer TeIephony apprenticeship Program called MAP (Mondago Apprenticeship Program). The program was designed to enable university graduates, or similar, to get a thorough understanding of all elements of the computer telephony industry. The course spans a period of 5 months and allows the apprentices to gain knowledge in all areas of the business and the various types of CTI technology used.

MAP encourages those participating in the process to actively contribute to its success and planning. This is achieved through nurturing and encouraging communications between management and the team through regular update meetings. The aim is the ability to 'grow' people that ultimately become valued permanent staff members by investing time in them. This is being achieved through carefully monitored modules measured by instruction, mentoring, self-study, demonstration, on-site exercises and case studies.

Commercial Director Rob Cox commented 'We are 100% committed to developing our staff, assisting them to reach their full potential as we know that our team is our most valuable asset. With 300% growth in the last year alone we understand that the success we have achieved so far is ultimately attributed to our people and their hunger for both developing new skills and the challenges that more responsibility will bring them.'

About MAP

The MAP training program places a heavy emphasis on 'learning through experience in the real world'. Apprentices increase their skills through a process of mentoring and through practical learning explaining and demonstrating different functions, technologies, software products, procedures and terminology which are pertinent to Computer Telephony. The course contains 5 modules which run for 1 month each. All modules have basic, intermediate and advanced stages to allow for maximum knowledge and exposure to various platforms and procedures. This includes knowledge of various telephone systems, software, CRM integrations and other telephony technologies and innovations. Mondago utilize their unique in-house lab which currently has nearly 50 telephone systems allowing the trainees to understand a wide range of platforms and technologies.